Google is constantly changing are you?
The fact that SEO and/or Google, Bing or Yahoo is moving the goal posts almost daily is absolutely no problem if you know what their endgame is.
While in past SEO referred to a series of strategic approaches that you would take to make your site number one on Search Engines like Google, Yahoo and Bing, its role has become more complex as the way that people search has become more complex.
If you were to have looked at an SEO plan in the past, it would have been a fairly straight-forward process. You would have been offered advice and strategies on how to build links, structure a website, select the ideal domain name and centre your content on the core principle you wish to promote.
In 2015 however, a professional SEO company needs to be all this and more. To be a beacon in the complex sea that is the digital ocean, you need have logical and clear-cut tactics working for you. To compete successfully you need an SEO Campaign that aims to balance the elements of links, content and keywords. This includes, but is not limited to, unique content that draws interest, quality and trusted links, an active social media presence and above all a clear understanding of your target audience and what they wish to see to not only find your site, but to engage with it.