Digital Marketing Australia

SEO Internet Marketing in 2016 – A Sweet Opportunity

SEO Internet Marketing in 2016 – A Sweet Opportunity

Lolipoop Digital Marketing Australia

SEO Internet Marketing can present a world of opportunities in the world of SEO, especially when it comes to producing content for your business. But don’t choose all opportunities – choose the right ones that work for your business. To take the classic ‘kid in a candy store’ cliché, you may be ecstatic to see all of these wonderful ideas in front of you, from Images, to Videos, to Blogs – but if you gorge yourself on everything while only take half a bite out of the potential wonders, then not only are you going to end up sick and looking a fool, but you won’t have actually done any one task properly.

So let’s chat about the ‘Content Candy store’.

Well, content (as we all may know) is a broad and expansive term given to the aspects of your website that your customers and audience can view and interact with. This can be visual, literary, or even extend beyond the website into everyday events or activities.


Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not limited to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s important to choose a broad range of content that can aid you in engaging with your audience,while still creating a balance and flow that you want your brand to represent. One way to do this is by experimenting with different ways to find your brand’s voice. For instance, if you haven’t thought about spicing up your content with animation, perhaps approach someone and get an idea of what they could do for you. Research the possibilities and don’t be afraid to keep trying different ideas until you find the approach that is not only right for that particular situation, but right for your business.

Because as you are probably aware, content creation doesn’t have to stop at your website. The creation of off-site content is an interesting and useful way to expand your brand and add to your link profile and audience. This opens you up to a new area of success. If you are writing great content then you should try and share it around, publish both on-site and off-site to maximise exposure.

Make sure you keep the best content for your own website, the content that is keyword-rich and helps to engage with the audience, but there is no harm in having some pieces externally bringing in more interaction with your website. This off-site content is one of the best ways to build the visibility for your brand and create a name for you that is synonymous with quality content.

But be warned, often people go too far with this, as was seen in trend of guest blogging a few years ago. Don’t choose all opportunities, choose the right ones that work for your business – Don’t grab everything in the Candy Store.

You need to start thinking about what will be really beneficial to you and your business and then act from there, if content is going to be stretched thin or not actually help, then don’t waste your time and money on it, simple. If you have any great ideas, or want to chat, simply callSlingshot Internet Marketing on 1300 477 310 or visit,

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