An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing online environment, it’s paramount that companies Google’s best practices to make sure that they continue being competitive in their particular online markets. With Google being the most dominant and influential company on the net, it’s crucial for them to keep abreast of all the threats and opportunities that the internet creates. Due to this fact, Google releases a plethora of updates every year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What is necessary though, is that all online businesses that use Google-related services (basically every online enterprise), are aware of significant changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online providers must be flexible and adapt to new Google updates as quickly as possible to make certain that they aren’t negatively influenced by these new releases.
The biggest Google update that has recently had an effect on online enterprises relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by almost half of all online users, so it’s exceptionally important that online enterprises incorporate the appropriate changes as quickly as possible if they want to prevent any unfavourable repercussions.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has revised the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves passwords and bank card information (which is kept in a plain text file), they are susceptible to phishing sites that can essentially steal this information from customers that falsely believe they are giving their personal information to an honest business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will surely have an effect on millions of websites all over the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become hesitant of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online firms that want to secure their formerly non-secured (HTTP) web pages, they will need to encrypt the information being imparted between their customers and their web server by incorporating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve selected SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a convenient guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages on the web. In time, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply choose a competitor that does.
What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use counterfeit SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the differentiation between phishing sites and real websites more challenging than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net given that it will be remarkably difficult for phishing sites to mimic the authenticity that EV SSL provides.
Making all websites use SSL certificates to verify their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become required, so if you need any guidance in securing your website with SSL encryption, get in contact with the digital specialists at Slingshot Internet Marketing by phoning 1300 477 310, or visit their website for further information: http://www.slingshotinternetmarketing.com