An SEO Quick Fix Guide You Can Do TODAY
SEO is viewed by many to be a magical creature with brilliant powers. Understanding clearly how SEO works and all the varying ways to improve your website’s SEO score can be considerably demanding and time-consuming. Yet, it is a vital component of any internet marketing plan and will essentially make or break a firm in some sectors. Many industry experts consider SEO to be one of the most beneficial forms of advertising, so consistently improving your SEO should be a priority if you wish to increase your website visitors and earnings.
It’s tough to keep up to date with SEO best practices and standards since they change regularly, so it’s recommended that you seek expert advice regarding your SEO and internet marketing strategy. Despite this, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some useful ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target market. Updating your content on a regular basis is also essential so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always excellent for SEO because new content is consistently being added and search engines love spotting new content and will increase your rankings if this happens often.
Ensure You Have a Flat Website Architecture
Your website architecture is essentially the organisation of all the different webpages on your website. A large component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to discover the info they’re trying to find. It’s vital that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by incorporating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are essential components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in calculating the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to make sure it is relevant. Each meta title should feature a primary and secondary keyword that is relevant for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will truncate your meta title which looks untidy and unprofessional. Having high-quality and relevant meta titles are vital in optimising your web pages for SEO.
Meta descriptions are essentially concise descriptions of the content of the web page. While meta descriptions don’t specifically influence ranking algorithms, they are still essential as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description appropriately depicts the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably result in increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as basic and clean as possible. There should no unwarranted strings or parameters including key phrases in any of your URL’s. You can quite possibly identify with this if you’ve ever clicked a really long hyperlink. If so, then you’ll most probably agree that they look untidy and unprofessional. If you’ve built your website using WordPress, then it will automatically produce a simple and clean URL structure for you, so you don’t have to fret about it!
Moreover, if you’re using another website platform and you already have a well-known website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and consequently your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then speak with the team at Slingshot Internet Marketing on 1300 477 310 or visit their website: http://www.slingshotinternetmarketing.com