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Top Advantages of PPC Advertising

  There is vast range of online marketing strategies that can help websites in strengthening their traffic, conversion rates, and brand awareness. Among the best internet marketing tactics is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Whilst SEO has proved to be very successful, it takes a decent quantity of knowledge, time, and money to see fruition.   What if you wish to [...]

This Is Why Your Content Marketing Isn’t Working (And How You Can Fix It!)

In today's extreme environment of online marketing, there's no question that content is king. Content is just about everywhere and folks love consuming it! It should come as no surprise that content is at the heart of almost all marketing techniques, with roughly 94% of small businesses directing their efforts on content marketing. Having said this, with almost all businesses now directing their marketing campaigns on content, it's becoming ever more complex to stand out from the crowd and [...]

SEO Tactics To Forget in 2018

In today's competitive market of digitalisation and globalisation, it's essential for businesses to employ online strategies and tactics that heighten their visibility to customers that are actively seeking their services or products. Search Engines are absolutely the most influential programs that will influence your online visibility, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to increase their Search Engine rankings, otherwise known as 'Search Engine Results [...]

An Idiots Guide To Twitter – What To Know and Be Aware Of

  Are you new to social media sites and want to learn the fundamentals of one of the coolest platforms on Earth? Well, you've come to the right place! Twitter is a social networking service where around 330 million users engage with each other through short messages of up 280 characters. Right now there's over 6,000 tweets being sent through cyberspace each second, varying from standard text messages to videos, gifs, memes, images, and even more. Twitter is among the [...]

What Are The Top Organic SEO Ranking Elements For A Website?

If you've just put together your first website and have an interest in the ways in which you can improve your organic search results, then you're certainly on the road to success. SEO is one of the most successful marketing tools considering that it helps you to get your message in front of interested consumers that are directly browsing for your products. Unfortunately, the answer isn't very straightforward! Google's search ranking algorithm is ultimately its secret to success, so it's [...]