SEO Advertising Australia – What will 2016 hold for local business?
SEO Advertising Australia
SEO Advertising in Australia is a sophisticated task, and as we come into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and find out what life holds in store for them later. This is of course, impossible. You can never ever find out what is around the corner, but if you determine the important parts of the past and look for patterns you can get a better comprehension. This is especially true for SEO. I wish to try and point out to you a couple of the major trends that have been surfacing in 2015 throughout the Australian SEO business and the world. From this hopefully together we can try and figure out where to focus our efforts, this will be especially useful if you are a local business.
This is the largest emerging trend and it is going to keep improving in importance. This means that if you are an Australian company and you are looking for local clients, then this is wonderful. Starting with the changes from Google Pigeon, we saw a developing trend that local Australian searches were in fact ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so look out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are rapidly growing in other countries and are starting to emerge and it won’t be very long before they gain interest in Australia.
Society is getting more and more used to lugging around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other quick ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 points for a local Australian business. 1– you have to be keeping an eye on growing trends, and make certain you have the capability to actually let people pay– as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore straight into their wallets.
Beacons are a thing that has had expanding use overseas and we are discovering them locally now too, but they are practically other ways of getting special offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it simply provides information or a discount to people who link or sign up to the Beacon. This means that customers at your store, or even roaming past the area will be given more enticement to actually enter the store and make a purchase. It’s a brilliant promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even better use of Apps such as Snapchat and Periscope for imaginative ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell making use of these apps. It is incredible how many people can keep reinventing ways to get their business out there, and the same can be done for your local company in Australia. Be creative and even analyze what people have done, especially when it comes to social media– if you see something you like, take note of it and find a way to incorporate a related idea into you own project.
My last pieces of parting suggestions– and these are things that you can do now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Australian level, and also boost your authority and perhaps even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will probably discover that the future actually looks helpful for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Australia businesses, and so I hope that you are as excited as I am. With that in mind, if you are looking for more SEO advice, or are looking to improve your SEO efforts, then contact Slingshot Internet Marketing, call 1300 477 310 or visit at www.slingshotinternetmarketing.com.au