SEO Tactics To Forget in 2018
In today’s competitive market of digitalisation and globalisation, it’s essential for businesses to employ online strategies and tactics that heighten their visibility to customers that are actively seeking their services or products. Search Engines are absolutely the most influential programs that will influence your online visibility, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to increase their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be a reliable investment that will improve your visibility and conversion rates, or if used inaccurately, can contaminate your rankings and visibility, thus having the opposite effect. The challenge with SEO is that its algorithm is continually changing, and most website owners don’t keep up to date with the newest SEO trends. SEO tactics that worked in 2017 may not necessarily be effective this year, and prevalent SEO techniques from five years ago may result in your website being penalised today.
As opposed to investigating the top SEO techniques that website owners should be committing to, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be totally forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a simple mistake that many website owners make to try to raise their SERP results. Keyword stuffing is pretty much the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can promptly calculate how many times a keyword has been used and will penalise websites for excessive keyword stuffing. As an alternative to keyword stuffing, website owners should focus their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a common SEO technique since the inception of SEO, and its success as an SEO technique has progressed fairly quickly ever since. Whilst link building continues to be among the top three SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links highly as a ranking signal simply because links are a public recommendation which correlates with valued information on a website.
Aggressive link building arises where links are extracted in a synthetic way. Examples of this is where links are deposited in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be discarded, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO technique that lots of individuals still consider to be effective is excessive internal links. There is a general misconception where websites which contain a large amount of links to other pages within the website will boost their SERP results. The intention in doing this is to bolster a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Issues
The backend of a website plays a central role in SEO, so it’s important not only to ascertain any technical problems that may harm your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just published an update regarding SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most frequent technical problems that impact most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO technique that will boost your SERP rankings are related to the images within a website. Optimising your website for image search is a terrific way to enrich your SEO, and this can be done primarily with the image filename and alt attribute. For instance, rather than supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. In addition, a typical mistake with images is keyword stuffing the alt attribute.
There’s no question that a successful SEO strategy will improve a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are regularly changing and it’s important to keep up with these changes to succeed in today’s online marketplace. If you need any assistance with your SEO strategy, or simply haven’t updated your strategy in the last few years, contact Slingshot Internet Marketing on 1300 477 310, or visit our website for more information: http://www.slingshotinternetmarketing.com