SEO’s strength comes from Quality Content
SEO is based upon a strong structure of quality content, so is your Australian company really strong enough to succeed? Far too many places out there are generating content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the internet is swamped with small businesses, like yours in Australia, that just try to get some attention, but irritate people instead. Every online marketer, Local business and even just internet user would adore to have that one post or video go viral and let the Social Media Machine just create free attention – but the truth is it is a game of chance, and the best plan that everybody can follow is to make routinely quality content for your fans to love, like and share.
There are a few Big Picture ideas that you will want to keep in mind when it comes to Content:
Relevant Content is Key.
Facebook is a quick paced and constantly changing place, as such you should make sure you reach people when it is going to be most effective. This means every little thing must concern you, your company, your audience and what you intend to achieve. When you post about something that your target market genuinely cares about you will see better response.
Content is not just words.
remember that when we go over content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You must keep these terms in mind when creating content. If you can constantly make posts that personify one of the Three E’s then you will be on the path to making a reputation for quality content.
If you are uncertain about what your online or local Australian audience will deem quality, then among the simplest ways to figure it out is to carry out some research. Check out your rivals or at other areas around your market to see what other companies post and what type of interaction they get. You shouldn’t be wanting to copy them, but rather imitate the areas that work and make their success your own. When it comes down to it however, one of the quickest ways to know what your Audience will identify with will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they want to see on their Facebook wall. You may be surprised by what you find. And so, if you have any questions, or simply need to chat, Call Slingshot Internet Marketing on 1300 477 310 or visit, www.slingshotinternetmarketing.com.au