Social Media Marketing – Say More On Twitter
The day has finally come where Twitter users can reveal their discontent with the 140 character limit in more detail, since Twitter has officially verified that they have expanded the character limit to 280 per Tweet!
The social networking company, which was launched in 2006, grew quickly to become one of the most prominent social media platforms globally, however recent declines in growth provoked the social media giant to make some alterations. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is immensely distinct to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.
Despite the 140 character limit that clearly defined the social networking service, Twitter stated on November 7 that they want every person throughout the world to ‘easily’ express themselves on Twitter. After carrying out a series of tests over the past couple of months, Twitter decided that they wanted to broaden the character limit, but only where needed. Countries like South Korea, China, and Japan will remain at the 140 character limit, merely because there’s no need for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English meanwhile, encounter crammed Tweets with 9% of English Tweets hitting the former 140 character limit.
So, why the change?
After administering a succession of tests to certain users, Twitter acquired valuable results and conceived the 240 character limit would be beneficial for the majority of users. Considering that 9% of English users were hitting the 140 character mark, many would have to spend time editing their Tweets to ensure they didn’t need to send multiple messages. Additionally, users would now have the ability to effortlessly fit their thought and feelings into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what influence will this have for internet marketers and SEO providers? Here are a few alterations that they can expect to see.
Since Twitter doubled the character limit, users have encountered a higher level of responses which generated more followers. Evidently, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The broadened character limit means that users will have shorter threads of conversations, because they can fit more information into a single message. Users with long threads of conversations reported that it can often times be challenging to follow and respond to. In addition, brands are enjoying the longer Tweets as it allows them to fit more complete information into a single Tweet which results in higher engagement rates.
Increases customer communication
With the growth of enterprises using social media as a channel to manage customer service issues, customers can now articulate an issue in more detail on Twitter which is beneficial for both the customer and the business, as communication is substantially enriched. Prior to this update, many users would have depended upon other social media platforms like Facebook to report customer service issues due to the fact that the character limit was too restricting.
Longer Tweets means that organisations can boost the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would commonly have to use other social media networks if they wished to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.
Although some users have suggested that the increase in character limit by Twitter makes them more comparable to other social media sites, the clear majority of users appear to be very happy with their latest update. Nothing is concrete in social media, as making changes to stay up to date with changing user behaviour is essential for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any guidance about how your business can leverage the increased character limit to your advantage on Twitter, just connect with Slingshot Internet Marketing by calling 1300 477 310, or alternatively visit their website for more information: http://www.slingshotinternetmarketing.com