Top SEO Trends In 2018
Online presence is a significant component to any businesses strategy, however the digital landscape is in an ongoing state of change so it’s essential to stay on top of these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates every year, with the majority of them simply adjusting their secretive search ranking algorithm. With Google being such a commanding force in today’s digital environment, Search Engine Optimisation (SEO) has become progressively important for companies to boost their website traffic, customer engagement, and essentially their earnings.
User behaviour is evolving rapidly with new technology, so Google must track these changes and update their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to grow online, they too must stay on top of the changing trends in SEO. As a matter of fact, using obsolete SEO strategies can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll look into the top SEO trends to keep in mind for your website in 2018.
Lots of users are now opting to use voice searches as opposed to standard keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current increase in voice searches continues at the same pace, virtually 50% of all online searches will be conducted via speech by the year 2020!
What this means for websites is that they should begin including more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a crucial tool for SEO, and this will continue to be a vital aspect in determining SERP listings in 2018. Generating valuable links to credible websites is still the most convenient way for Google to identify if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is a brilliant strategy.
Despite this, the trend towards link building is now more long-term, so having links from sites specific to your industry and referral traffic will be very valuable in the future.
Since 2015, online searches with mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is definitely the time to start!
Accelerated Mobile Pages
Website loading speeds play a fundamental role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In reality, Google has put together an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Although more traditional SEO techniques such as link building will still be helpful in 2018, there are other manifesting trends that Google is focussing on in the future which may considerably evolve the practice of SEO. It’s clear that SEO is already shifting to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to receive targeted consumers from higher SERP listings.
If you have any questions or concerns about how you can optimise your website to conform with the latest SEO trends, connect with Slingshot Internet Marketing on 1300 477 310, or visit their website for more details: http://www.slingshotinternetmarketing.com