Top Tips For The Greatest Email Sequences
Having worked as a sales representative for a couple of tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are tremendous because they dramatically reduce the workload for a sales representative, nonetheless these days, everybody can sympathise with finding various sorts of email sequences lurking in their inbox everyday that just pester us because we need to click two buttons to get rid of them!
Not enough business owners spend the time and initiative in designing useful email sequences that essentially sell their product. Building useful email sequences is both a science and an art, and if done effectively, can lead to terrific results. Having hundreds of potential customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s 4 tips on how to create a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will inspect so if it’s not enticing enough, they simply won’t open it. Obviously, the subject lines of an email are crucial when it comes to conversion rates. Here are some statistics which showcases their importance:
One-third of email recipients will open an email based exclusively on the subject line
Approximately 70% of email recipients will ascertain if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4 to 7 words in the subject line.
The trick to impressive subject lines is solving your prospects problems in as little words as possible. For example, effective subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s vital that you offer a value proposition in the context of their problem right away. Forget starting the email with your name and job title; you must give your recipients a good reason to keep reading the email. Therefore, begin your email with some information they can identify with, like company news or their opinion to an event via Facebook or an online post, and then get into the value proposition in the 2nd and 3rd sentences.
Your value proposition should be constructed like this:
I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently assisted another firm with [positive benefit]. Is this something that would be beneficial for [company name]?
It’s critical that you get to the point swiftly and keep the content focused on the goals of your prospect.
Tip 3 – Discard the mundane ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even an exceptional first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but an amazing follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to make sure that your follow-up emails also contain your value propositions, and additional information that is valuable to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly suggest using this application to support you with your email sequences.
The value of constructing effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many variables that you ought to consider when crafting your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in consulting with digital marketing professionals that can assist you. Speak with the team at Slingshot Internet Marketing today on 1300 477 310 or visit their website: http://www.slingshotinternetmarketing.com.