What Are The Top Organic SEO Ranking Elements For A Website?
If you’ve just put together your first website and have an interest in the ways in which you can improve your organic search results, then you’re certainly on the road to success. SEO is one of the most successful marketing tools considering that it helps you to get your message in front of interested consumers that are directly browsing for your products.
Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is ultimately its secret to success, so it’s extraordinarily elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are created equally, so you can pay attention to the most crucial variables that will have the biggest impact on your SERP listings.
It is necessary to appreciate that the weight of each variable is adjusted over time, so Google will place more importance on specific variables in accordance with user behaviour and how Google perceives it can maximise the user experience. Having said this, most of the top organic SEO ranking variables have been in the same position for a few years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to improve customer engagement, website traffic, and ultimately sales.
A great importance is placed on content simply because Google wants to rank the most relevant websites on top of its search results . The recent Hummingbird update allows Google to understand a website’s content structure and how this content adds value to potential consumers, so crafting quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is an excellent start. Plus, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and discovered that the top positions contain content that is around 2,400 words in length.
For over a decade now, backlinks have been one of the most valuable variables in SERP listings given that the more links there are to your website from reputable sources, the more trusted your website is viewed. The flip side of the coin is true as well though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value with time as Google seeks out new ways to evaluate websites, but for the time being, link building is still the best gauge of relevancy and trustworthiness.
- Mobile Optimisation
With more users now surfing from mobile devices than computer or laptops, there has been a major shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a pivotal factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to make sure your website is truly ‘mobile-friendly’.
- Other Technical Variables
There are many other technical variables that will considerably alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Equally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other aspects such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also boost your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is always evolving, meaning that SEO techniques are frequently changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a seamless mobile experience. Aiming to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any assistance in ways to properly execute any of the above SEO methods, don’t hesitate to speak to the digital marketing specialists at Slingshot Internet Marketing by calling 1300 477 310, or alternatively visit their website for additional information: http://www.slingshotinternetmarketing.com